The Gift
of Coke

The Iconic Coca Cola

Coca-Cola’s brand is built on a collection of iconic elements—its signature red, the classic bottle and can, the dynamic ribbon, signature script, fizzing sound, and glistening condensation. For this campaign, we focused on the iconic ribbon.

Coke, for the Every Day Wins

We position Coke as the gift that celebrates life’s small victories.
From quiet wins to everyday milestones, Coke becomes a symbol of joy worth sharing.

Merch

We turned small wins into lasting moments—with merch made to celebrate the everyday.

No win is too small for us to celebrate. So we called in an expert...

Jimmy Fallon and The Tonight Show.

Jimmy Fallon brings his signature "Thank You Notes" segment to life with a special edition "Thank You Cokes". Known for his witty gratitude, Fallon trades thank-you cards for playful gift tag stickers on limited-edition Coca-Cola cans—adding a heartfelt, humorous twist to everyday wins.

As a segment extension, Coca-Cola will drop a special six-pack with The Tonight Show starring Jimmy Fallon. It features pre-written gift tags from Fallon and blank ones for fans—turning everyday moments into shareable "Thank You Cokes".

And even bigger gift in Times Square as an extended way to celebrate wins and spotlight their specific scenarios. Coke’s signature white ribbon will be tied around the screen as a present to all.

Finally, custom cans featuring everyday wins—turning each sip into a celebration.

My Role: Art Direction & Design

Partner:
Aysia James- Art Direction & Design

Mentor:
Thank you, Aste Gutiérrez, for guiding us through this refreshing brief.