Jillian Springer | Art Director + Designer
Interlucid:
Dream for your Dreams
Have you ever heard of a “sleep store” where you walk in, and instead of trying out mattresses, you can actually sleep in them? “Interlucid” is the name of a startup business that caters to the hard working, overwhelmed, over-time go-getters who just need some sleep. This business offers quiet, quaint, and clean places where they can sleep. Moreover, workshops on mindfulness, mental health and yoga are available. The identity branding of the company and its app seeks to illuminate the necessity and relief that a little bit of sleep can bring. The name was inspired by the words “interlude” and “lucid,” both of which embody what a bit of sleep can bring to customers.






My Role: Branding Development
Selected Works
Fanta: F Around and Find OutIntegrated Campaign
Coca Cola: The Gift of CokeIntegrated Campaign
Xbox: Safe TravelsIntegrated Campaign
Vaseline: One Tub Beauty RoutineOOH Campaign
Pixel 8: Arcade MuseumEvent Design & Campaign
Interlucid: Sleep StoreBranding