Xbox: Safe Travels

Gamers are seen as homebodies but they actually explore many worlds on Xbox.

We flipped this common, yet limiting perception of the gaming community to celebrate how well-traveled and adventurous gamers really are.

Claim Your Baggage Tags

Inspired by a game’s travel destination. Whether a gamer plays on their PC or mobile, they can redeem their travel code on the Xbox Shop.

Greetings from a Traveling Homebody

With these direct-mailers, gamers can collect or send these in-game travel postcards to their friends.

Travel Journal Entries

These print ads tell the stories of homebody travelers throughout their many adventures.

Social Media

Because gamers already live on Discord, we brought the campaign directly into the space they know best.

Role: Art Direction & Design

Team Members:
Kiyana Stoutt - Art Direction & Design
Gabriella Florencio - Copywriting

Mentor:
Thank you, Gabriel Sehringer, for all your guidance