Vaseline:
One Tub Beauty Routine

In the age of overconsumption, Gen-Z are embracing a simpler beauty routine. The solution? Vaseline Petroleum Jelly. The problem? It’s often seen as outdated.

Vaseline will change Gen-Z's perception by reimagining their beauty products in Vaseline’s iconic blue and butter-yellow colors, proving that simplicity is the ultimate beauty hack.

My Role: Art Direction & Design

My Team Members:
Kiyana Stoutt - Art Direction & Design
Gabriella Florencio - Copywriting

Mentors:
Thank You, Ricard Valero, for getting us started with developing great ideas
Thank You, Gabriel Sehringer, for getting us to the finish line